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With all the political talk of the Bush Doctrine or how many Bush Doctrines there are. I thought I would write out the Lenderama Doctrine. Don’t worry, I’ll be brief.
Move Forward
You’re not seeing a whole lot of coverage from us concerning the financial markets. If you’ve been around here for a while, you didn’t see a whole lot of coverage on the Lender Implosion. Lenderama contributors are free to write just about anything they want, but I picked these folks because of their focus on moving forward. Go get your doom and gloom news at CNN. When you’re ready to move forward, we’ll still be here.
Harness The Web
While most loan originators look to lead providers as their online presence, we’ve spent the last three and a half years showing you how to grow your own leads. The Internet abounds with opportunity, and every day it gets easier to compete with the online giants. We’ll continue to show you how.
Reconize
Spelling intended. Lenderama will never try to represent itself as the last word on opportunity in the mortgage industry. When we find great articles from other sources, we’ll be all to happy to let you know about it. Here’s two from this morning that reflect our doctrine to a T.
How Can a Loan Officer Make Quick Money Blogging? - Mark writes a great article on how to use blogging to connect with referral sources. Great Post.
Historic Events = Historic Opportunity - I don’t know if Steve is right or not, but his head is exactly in the right place. If you intend to continue to prosper as a loan originator, you need to look at every disasterous event that happens in our industry as an agent of change that must be leveraged as positively as possible.
So there you go. The Lenderama Doctrine. Go ahead and print it off. Then stick it in your wallet, or maybe even mail it to Charlie Gibson.